During my graduation internship at creative agency Studio Kluif they asked me to take a look at their brand named FC Kluif (FCK). FCK is a brand that makes clothes, accessories and other products for all the soccer lovers in The Netherlands. The only thing FCK was missing was brand awareness. So, during my 24 weeks of graduation it was up to me to do something about this problem. The proces started with research. For me it was very important to know what Dutch soccer lovers wanted to see in a brand like FCK. After a lot of research I found the solution: FCK needed a total make-over!